It's All About Location, Location, Location

“Real estate cannot be lost or stolen, nor can it be carried away. Purchased with common sense, paid for in full, and managed with reasonable care, it is about the safest investment in the world.” – Franklin D. Roosevelt

You can remodel the kitchen, add on a bedroom, knock down a wall and change almost anything about a house with some tools and a paint brush ... everything, that is, but the location. Which is why veteran real estate professionals constantly remind folks of the basic rule of real estate — location, location, location...

You can remodel the kitchen, add on a bedroom, knock down a wall and change almost anything about a house with some tools and a paint brush ... everything, that is, but the location. Which is why veteran real estate professionals constantly remind folks of the basic rule of real estate — location, location, location.

It is the real estate agents' mantra: Location, location, location. You've certainly heard the phrase enough and may wonder what inspires agents to say the word three times. In a nutshell, location, location, location means identical homes can increase or decrease in value due to location. The saying is repeated three times for emphasis, and it is the number one rule in real estate, though it is often the most overlooked.

Location is number one, two and three on the list, according to many real estate experts. It’s what drives the price. Are you on the beach or are you just off the beach? Even the word “waterfront” can mean different things depending on the location of the neighborhood. Waterfront might be affordable in Višnjica but it’s not in “Belgrade Waterfront”. Remember, you can fix up the mediocre house but you can’t pick up and move the nice one.

Location not only affects the price but also the desirability of a home. Where the home is located is the key factor in affecting a home’s value — both now and in the future. Buyers are often more interested in the house or the floor plan, but from an investment standpoint, finding the best location should be a top priority.

Therefore, we strongly recommend you invest your hard-earned money only in the property with the best location. Because it will always be: Location, Location and Location.